Jessica Alba does promo for temporary tattoos while out & about in New York
As a vast majority of people might agree, permanent tattoos are a serious commitment (although you can have them removed in a long drawn out process). That presents an instant affinity with temporary tattoos, and it’s really a surprise that they aren’t more popular.
The main logic of temporary tattoos being, why have the same old tattoo all the time when you can alternate with various tattoos, or no tattoos that day. Jessica Alba appears to of went with the painted on style tattoo option, although here are so other options for temporary style tattoos that Jessica Alba could try also, many of them even waterproof.